The future of work: How Bayswater prepares students

We sat down with Bayswater CEO Stephan Roussounis to discuss how the workplace is evolving and how Bayswater’s 2025 educational offering will equip students with the skills they need to succeed.

Q. What is the future of work, and what can students expect?

The workplace is changing fast, driven by tech, people, and the environment. Ten years ago, businesses typically looked for office-based marketing managers, but today, they want AI-literate managers who can lead remote teams across time zones. Goals are the same, but expectations are now far more demanding.

This rapid shift is challenging for everyone. Experienced professionals can adapt quickly with their global skills, but young entrants often struggle without hands-on experience or key soft skills. Employers expect new hires to contribute from day one; while training can fill knowledge gaps, valuable soft skills take time to develop. Being able to think critically, communicate effectively, and collaborate in diverse teams is essential.

Q. How can alternative education pathways help young people succeed in today’s job market?

New job roles demand constant upskilling, but traditional education hasn’t kept up—for instance, a bachelor’s degree still takes four years. Young people face major challenges in the traditional educational model and question it more as the solution to their needs:

• Rising student debt and affordability.

• Graduating with mostly theoretical knowledge.

• Uncertain career paths.

• Risk of specialising in soon-to-be obsolete fields.

• Pressure to earn quickly to support life goals, travel, or side projects.

Q. How is Bayswater bridging the gap for students entering the workforce?

We’re focusing on micro-credentials, global skills, and AI competencies to help students stay ahead.

1. Micro-credentials: In eight weeks, students can gain a certificate in Marketing or International Business Management, studying real-world case studies under industry-experienced instructors. For 2025, we’re adding more in-demand skills and launching Customer Experience Management in the UK, and we’re expanding our Work Placement Programme to Canada, allowing students to add paid work experience to any course.

2. Global Skills Certificate: Traditionally not taught in classrooms, global or soft skills are now integrated into our teaching. Any student studying with us for four weeks or more will receive our Global Skills Certificate, which builds awareness and practical applications of critical soft skills. We’re also rolling out Digital Badges as proof of additional global skills competency, sharable on LinkedIn and resumes.

3. AI and digital literacy: AI is essential in today’s job market, so we’ve included it in our Global Skills Certificate, tailored to each field. For example, language students may use AI for translation and composition, while digital marketing students may use it to create topics for product launch podcasts. The goal is ensure students are comfortable using AI and viewing it as a tool.

Q. How do you see the future of work evolving?

The question really is, how will people need to evolve? The key lies in continuous upskilling, expanding global awareness, and strengthening your global skills to thrive in this fast-changing environment.

Q. What’s your advice for students to get the most from their time at Bayswater?

Take every opportunity! Engage in courses, volunteer, and network with peers and industry experts. Don’t hesitate to ask questions and seek guidance from instructors. The more you invest in your development, the better equipped you’ll be for a rewarding career.

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