Luxury Brand Management

Dive into Luxury Brand Management!

Explore the home of many iconic brands and enjoy the endless inspiration that London has to offer. Our short course blends theory with real-world experience to unlock your potential in this fast-paced and creative field.

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Learn key strategies for managing luxury fashion brands

Study in London, the fashion capital of the world

Learn from industry experts and guest speakers

Gain access to exclusive PR and fashion events

About This Micro-Credential

Gain key skills in luxury brand management through expert-led lessons and real-world projects. You’ll develop competencies in brand creation, marketing strategies, customer relationships, and digital transformation in the luxury sector.

Collaborate with peers globally, get hands-on experience through industry insights, and engage with professionals from the luxury brand sector. Enhance your expertise and create strategies that position you for success in the evolving luxury market.

18+

Age Limit

4 weeks / 60 hours

Duration

B1+

English Level Required

Frequent Start Dates

Throughout the Year

Key Facts:

• Company visit and industry guest speaker
• Vlog, group work and final presentation
• Comprised of lectures, a group project and expert-led sessions
• 4 weeks

Who is it for?

✔️ Future professionals aiming for a career in luxury brand management

✔️ Recent graduates exploring the luxury brand, fashion, or marketing sectors

✔️ Career changers interested in entering the luxury brand industry

✔️ Gap year students eager to gain insights into luxury brands

✔️ Individuals with a curiosity about luxury brand management

Course Syllabus

• Introduction to Luxury Brand Management

• History and Evolution of Luxury Fashion Brands

• Understanding Luxury Personas and Target Audiences

• Creating and Developing New Luxury Brands

• Marketing Strategy for Luxury Brands

• Customer Psychology and Brand Symbolism

• Building Customer Relationships and Brand Experience

• Sustainable Luxury and Corporate Social Responsibility

• Digital Transformation in the Luxury Sector

• Maintaining and Establishing Brand Equity

• Rebranding (Group project)

Why Study at Bayswater?

Bayswater provides global upskilling experiences that equip students with the practical skills and confidence to thrive in the future of work. Our programmes blend academics with real-world experience and soft skills, to empower students to create the life they want to live.

Start dates for 2025

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Global Stories

"Thanks to Bayswater's help, I had the opportunity to work at a local primary school as a volunteer."

"The course material is excellent and the teachers are fabulous! I love all of them."

"I didn't learn only French but also learned about the French culture, way of life, food and wine."

"I took classes with big names in the fashion industry and learned things I had no idea existed, expanding my horizons and opening new paths."

“The teachers and staff don’t just help you because it’s their job. I felt like I was in a family, every break, every week, every weekend and all the times we went on a trip together.”

“I will never forget the countless experiences that I have had in the school and with the friends I have made.”

"It was a fantastic experience, both the teachers and the school team were always on hand to help. The located great too. I highly recommend Bayswater to anyone who wants to do an exchange program."

"I had an incredibly cool time at Bayswater and was able to improve my English skills a lot."

Luxury Brand Management

Learn key strategies for managing luxury fashion brands

Study in London, the fashion capital of the world

Learn from industry experts and guest speakers

Gain access to exclusive PR and fashion events